The Dealer's Voice Blog
Read the blog for all sorts of tips and topics that will help you sell better, run your business better, make more money, and let's face it. You'll just be a better person :)
NOTE: Blog Move in Process
This is the new location of the Dealer's Voice blog. We are in the process of moving all content to this new site. Some is here now, but not all of it yet. Check back for more new content soon.
Sometimes you just need a little evidence to prove a theory. One theory that we hear a lot is that marketing for cabinet dealers is broken. We believe that it’s not the marketing, it’s the method.
Ca...
Let’s face it, sales lives in the moment. “What’s In It For Me” is pretty much the anthem of any aggressive sales person.
Marketing leads are from never land; you know, that make believe place that d...
You get these emails all the time. I get these emails all the time. Anyone who has ever given their email address to buy something from a store gets these emails all the time. And you know what happen...
Hopefully, you’ve had a chance to brush up on your understanding of brand and how it defines and affects your company through every element of your business. In Part 2, we will dip our toes into “ide...
So marketing can get pretty confusing when it gets down to the “deep” stuff. You’ve got your brand, which isn’t the same as your logo and it also isn’t the same as your kitchen and bath manufacturer ...