The Dealer's Voice Blog
Read the blog for all sorts of tips and topics that will help you sell better, run your business better, make more money, and let's face it. You'll just be a better person :)
NOTE: Blog Move in Process
This is the new location of the Dealer's Voice blog. We are in the process of moving all content to this new site. Some is here now, but not all of it yet. Check back for more new content soon.
Sometimes you just need a little evidence to prove a theory. One theory that we hear a lot is that marketing for cabinet dealers is broken. We believe that it’s not the marketing, it’s the method.
Ca...
Hopefully, you’ve had a chance to brush up on your understanding of brand and how it defines and affects your company through every element of your business. In Part 2, we will dip our toes into “ide...
So marketing can get pretty confusing when it gets down to the “deep” stuff. You’ve got your brand, which isn’t the same as your logo and it also isn’t the same as your kitchen and bath manufacturer ...
Is your current logo saying anything about your company, or is it a just a design created for lack of a better idea? Your logo is not your brand or identity per say, but it does identify your business...
We have to be honest. Sometimes, when we’re looking through kitchen and bath dealership websites, we are often surprised to see the graphic logo that was chosen to stand for each company. It seems th...